Q&A Kaisa Sjödahl

13 feb 2018

Kaisa Sjödahl is our Manager of Demo Services Sweden, based in our Stockholm office.

What’s your role at Retail24?

I guide my team to perform great in store-demo activities. We deliver tastings and sampling events for different customers. I also have a lot of contacts with potential and existing customers.


What were you doing before Retail24?

I have a long experience from retail. I have been franchisee and owner of two coffee shops. Before that, I worked with Demo services at Retail House, and I have also worked 20 years within ICA, in different roles.


What does a typical work day look like for you?

The charm is that one day is never the same. But, I have lots of contact with our customers to plan and follow up activities.


What attracted you to work at Retail24?

I like working with products and brands that I can relate to. And also this job never gets boring, because there are always new challenges to solve.


If the story of Retail24 was made into a film, who would play you?

Meryl Streep.


Do you have a motto for life?

You can solve anything, as long as you don´t give up. “Allt går att lösa, bara man ger sig tusan på det.”


If you could try another profession for a day, what would it be?



If you’re not working where can you usually be found?

At home whatching TV-series, Game of thrones is one favourite. Or cooking dinner together with friends.