Retail24 acquires Q Instore

26 apr 2018

Retail24 Denmark acquires Q foods A/S demo department Q-Instore.

Copenhagen 26.4.2018
Effective from 1st of May 2018, Retail24 acquires Q Instore. This line of business is not a strategic area for Q Foods A/S in the future. Chief of Bureau, Ane Jette Jacobsen has been leading Q Instore for many years, will join Retail24 to ensure a smooth transition.
Q Instore has strong foundation in Denmark. The company has approx. 100 demo and product ambassadors tied to organization, working with many of the big brands within the grocery business in Denmark. 
Retail24 with headquarters in Norway is the leading supplier in the Nordics of demo, merchandising and sales services. Retail24 has more than 1300 employees across the Nordics and a turnover of approx. 290 Million Danish kroner. Retail24 Denmark Aps was founded in 2012 and is a supplier of all corresponding services to the Danish market.  
A merger of Retail24 Denmark and Q Instore will strengthen Retail24’s position in the Danish market, becoming a bigger and more attractive supplier towards the grocery industry in Denmark. Q Instore has long running experience, many great demo and product ambassadors with a portfolio of many exciting customers that will be a great match to Retail24’s customer portfolio.
Ane Jette Jacobsen says that she is happy that Retail24 acquires Q Instore and is looking forward to develop the business together with them.
Gisle Vikøyr
GROUP CEO, RETAIL24                                                        
Holger Nielsen
CEO Q-Foods
Anders Walther